Meet us at ENERGIZE 2017: Tools for Studio Success!

Turn It Up Dance Challenge is looking forward to attending and exhibiting at Energize 2017 the weekend of August 25th-27th in Chicago!! This is a full weekend event hosted by Revolution Dancewear, Tenth House Dance & designed to invigorate and inspire dance studio owners and teachers for the upcoming dance season! Just a few of the exciting events you will get to experience include movement classes, costume inspiration, business seminars, professional headshots for you and your staff, exclusive discounts & more! PLUS, we will be there!! Make sure to stop by our vendor table, we would LOVE to see you! You don’t want to miss this! Check out the following website for more details.


Fall 2017 Conventions – REGISTER NOW!

With only a little bit of summer left, it’s a perfect time to begin preparing for FALL CONVENTIONS! This year, we will be touring in 8 different cities during November and December. You be able to take class from some of the most amazing master teachers in the dance world and also get a first look at our new merchandise line. But wait! Don’t forget about our amazing Turn It Up A Notch opportunity! During Turn It Up A Notch, you will be able to perform your solo, duo, or trio for a panel of master teachers who will give you live feedback as well as recorded verbal critiques. This gives you a chance to take your routine to the next level before you compete with it during competition season! It is truly an incredible opportunity that you do not want to miss out on. We cannot wait for conventions to start up in a few months. Enjoy the rest of your summer and we will see you again soon!

That’s a WRAP!

That’s all folks! Thank you for an unbelievable competition season! The 2017 competition season was out of this world amazing. We toured in 26 different cities for regional competition and closed out the season with 3 national competitions. Just one week ago from today we were wrapping up in Ocean City, MD! Time truly does fly, but this season has completely blown us out of the water. Thank you to all of the dancers, staff, parents, directors, and choreographers for giving us your all. Even though this season has come to a close.. the 2018 competition season will be here before you know it! But in the mean time… our 2017 convention season is about to begin!! See you in the fall 🙂

Summertime Swinging – Nationals 2017

Nationals season has arrived! We are in full swing right now with Long Branch wrapped up, Cape Cod in session, and Ocean City about to begin! You all have been amazing so far and we are so excited to keep it going! The routines have been incredible, the energy has been incredible – everything you guys could bring you have BROUGHT. The dancers on our National Dance Team having been working so hard and are absolutely crushing their practices! Long Branch Dance Battle and Dance Team was so energetic and full of fun. Here are some photos from Long Branch Nationals to remember the week! Cape Cod and Ocean City – LETS BRING IT!

Congratulations IDA Nominees!

We just wanted to give a HUGE congratulations to all of our 2017 IDA nominees! You guys voted for your favorite People’s Choice nominee and these are your winners! Currently, voting is taking place on the Industry Dance Awards website for one final People’s Choice winner. Voting closes one week from today (July 3rd!) The winner of that vote will be representing Turn It Up Dance Challenge in Hollywood, CA as our final People’s Choice nominee! One more round of voting will take place after July 3rd to help select the top People’s Choice Nominee out of all the competitions that are a part of the IDA!

We also wanted to congratulate all of our Outstanding Performance Nominees! These routines will be representing Turn It Up in Hollywood, CA at the Industry Dance Awards! Congratulations on all of your hard work this season! Don’t forget – you can also VOTE for these routines as well starting on July 4th! This vote will count towards selecting one final winner from all of the other competitions that are a part of the IDA.

We cannot wait to see you all in Hollywood!

Nationals Reveal – Convention Teachers!

With only 19 days left until we kick off our first Nationals of 2017 – we wanted to let you guys in on some of the fun! As you probably know, on the last day of our Nationals we hold a bunch of master classes taught by some of the best professional dancers out there. During the convention, our Master Teachers will be selecting outstanding participants to receive Convention Scholarships good towards one future convention!  We are excited to reveal to you who will be teaching your classes this summer. Without further Adieu, here are your Master Teachers!

Master Teachers will vary depending on location. We look forward to seeing you there!

Vote for your favorite routine: IDA People’s Choice!

Vote now for your favorite routine! The top 5 routines will move on to the next voting process on the Industry Dance Awards website!


We are excited to be a part of the 2017 Industry Dance Awards this year produced by KAR in Hollywood CA!  During the competition season, our regional judges nominated one routine from each competition in the following categories – Hip Hop, Tap, Lyrical/Modern/Contemporary, Jazz, Musical Theater/Novelty/Character, and Ballet/Open/Acro. Out of these routines, our IDA judges will be selecting one nominee per category to represent Turn It Up Dance Challenge and fly across country for this huge event!  

Since we have 26 routines in each of the categories to choose from, we need a little help narrowing down who will be going to Hollywood. That is where our magnificent panel of judges comes in! Turn It Up is happy to announce our select set of judges who will be choosing one routine to represent us in each category. Here they are!




You can read their bio’s by clicking here! You can also learn more information about the Industry Dance Awards by visiting

Good luck! We look forward to seeing you in Hollywood!

2017 Regional Competition Season Re-Cap

All we can say is .. WOW. Our 11th season of regional competition was incredible, fun, and full of inspiration. All of the dancers left their hearts on the stage and gave us everything they had. From Florida, Georgia, and Virginia to Pennsylvania, Maine, and our home state of Massachusetts – we’ve visited so many different states and cities and truly enjoyed our time in all of them. Thank you to all of the dancers for your motivation to move. Thank you to all of the studio directors for your hard work and dedication. Thank you to all of the choreographers for your creativity and commitment. Thank you to all of the parents and friends for your continuous support and love. Thank you to all of the Turn It Up staff for ensuring that each event was seamless. We want to celebrate the completion of this regional season with you by sharing photos of your talent. At least the fun isn’t over yet.. next stop – NATIONALS! See you in Long Branch, Ocean City, and Cape Cod!

Season 11 has ARRIVED!

turn it updance challenge

It’s that time of the year again!! Competition season is BACK and we are ecstatic! One week from today we will be kicking off our 11th competition season in Detroit, MI! We just want to say a big thank you to everyone attending our 11th season. This is going to be the best one yet! We also will be in Long Branch NJ, Cape Cod MA, and Ocean City MD for our 2017 Nationals!

As we head into the beginning of our season, we just want to remind you all why you do what you do. You spend hours in the studio choreographing, rehearsing, and hearing “one more time” only to actually do the routine another 3 times. But you do all of this because you LOVE to dance. That feeling of getting on stage, the bright lights in your face, and it’s only you and the music. We are all in love with dancing, and that’s the most important thing that brings us together during competition.

Good luck to everyone this season! We can’t wait to see you! 🙂