Dancer’s Dialogue: Super Bowl Sunday

This weekend is what many would consider an American holiday. Super Bowl LII is here, an event that has something for everyone. For most it is about the fierce competition between the New England Patriots and the Philadelphia Eagles. Others love it because of all the delicious, classic tailgate food. Then there is my group of Super Bowl viewers, those there for the real MVP’s, the performers. Not only are the players feeling the pressure to deliver this Sunday, but so are the cheerleaders and the halftime performers. Just like the NFL players, NFL cheerleaders dream of being on the big stage that is the field at the Super Bowl. On average, 111 million people are tuned into the Super Bowl each February. During the highly anticipated 15 minute half time performance over 118.5 million people are glued to their televisions! I had the opportunity to talk to two incredibly talented dancers about their grid iron experiences. Lindsey, an NFL cheerleader who loves the thrill of game day. And Ryan, who had the opportunity to perform in the infamous halftime show performance with Katy Perry! Check out what they had to say and their advice for younger dancers below.


Lindsey W.

What age did you start dancing?: 3

What is your favorite style of dance?: Contemporary and Musical Theater

What is your favorite thing about being an NFL cheerleader?: I absolutely love game day, there is no bigger thrill, but the true gratification of being an NFL cheerleader is giving back to the community through charity events and community appearances. I didn’t realize before making the team how big of an impact the appearances would have on me, but it is so rewarding to use my role in a selfless way to help around the community and to bring positivity into peoples lives.

What is the biggest difference between dance and professional cheering?: As an NFL cheerleader there is still the audience, the bonds you make with your team (cast), and all the hard work you put into your craft, but I would say the biggest difference is that it really is a bigger platform for your talent, not just dance wise, but as a strong female in the community and an ambassador for a huge brand.

Do you have advice for dancers aspiring to cheer for an NFL team?: When it comes to the audition process, never give up, dance hard, SMILE, and really put the best version of yourself out there. Beyond dancing there usually is an interview, physical fitness test, football test, and a mock photo shoot at these auditions, so remember that it is so much more than a dance call. The coach is looking for the best woman to be an ambassador for their team, which requires much more than great dance technique and stellar performance quality. You really need to be your best, speak well, and push hard to stand out in the sea of talented beauties fighting for a spot on the team. If you hear “no”, try again next season. Sometimes it is all about timing!

Anything else you’d like to add?: I’ve had the privilege of having a professional dance career for a decade before my career as a cheerleader began and I must say that no other venue has been as exciting and rewarding in so many ways. Don’t get me wrong, we work extremely hard, but if you are a dancer who happens to enjoy football, it truly is an experience of a lifetime.


Ryan Ramirez

Ryan Ramirez, in purple, performing with Katy Perry at the Superbowl halftime show. (Photo by Christopher Polk/Getty Images)

What age did you start dancing? 4

What is your favorite style of dance? It alternates between hip hop and contemporary depending on my mood 🙂

What was it like performing at the super bowl half time show?!:Performing at the Super Bowl half time show was honestly a dream come true and definitely an experience that I will never forget. I have performed in front of many crowds in my career, but nothing will ever compare to the crowd during the Super Bowl. The main thing I recollect is the in numerous amount of energy in that stadium. My whole body felt as if it was being pumped with electricity and I remember standing in awe on the sidelines during the last song (that I was not performing in) and just crying with goosebumps all over my skin. In that moment I felt so grateful and so alive. I’ve had many goals and aspirations for myself in my career, but performing at the Super Bowl was never one I truly considered attainable. It also was extremely inspiring to see all of the different departments come together to try and make the most spectacular 15-minute show possible. I don’t think people realize sometimes how many hours of hard work go into making something like that! I learned a lot being able to observe people who are truly masters at their craft from the choreographers (Nick Florez and RJ Durell), to the costume designer (Marina Toybina), to Katy Perry herself. In the end everyone came together with one specific goal, to make the Super Bowl XLIX half time show one to remember!

Do you have advice for aspiring professional dancers?: If I were to give any advice to aspiring professional dancers it would be to stay passionate. The industry tries to knock you down more than it picks you up and without passion this can lead to hesitation and doubt. If you truly love to dance and know in your heart that you are supposed to be sharing your gift with others, no one can convince you otherwise. This is something that you have to consciously choose to find and believe, because in the end, we are all human with our own insecurities and want to feel accepted and appreciated. Staying creative whether it’s painting, going to museums, choreographing or freestyling with friends are all things that have helped me fuel my passion and keep it going at times when it gets difficult. I think that it also is important to have a healthy balance between focusing on your career and focusing on your personal life. You have to train hard and focus on your goals if you want to reach your dreams but you also need to step outside of the dance world to get re-energized, re inspired and have some fun outside of work every now and then.

Anything else you’d like to add?: You have nothing to prove but everything to share.


Weather they’re cheerleaders on the sideline pumping up the crowd, performers in the half time show highlighting the spectacular musical artist, or dancing in a commercial for the latest product, dancers light up Super Bowl Sunday. Something that anyone can appreciate is how watching dance makes them feel something. I think it’s safe to say that without dancers the Super Bowl, and football in general, wouldn’t be the same.

Happy Super Bowl Sunday everyone! Let us know your favorite part of the halftime show!


Special thank you to Lindsey and Ryan for taking the time to be part of our Turn It Up Dance Challenge Blog!







Meet us at ENERGIZE 2017: Tools for Studio Success!

Turn It Up Dance Challenge is looking forward to attending and exhibiting at Energize 2017 the weekend of August 25th-27th in Chicago!! This is a full weekend event hosted by Revolution Dancewear, Tenth House Dance & designed to invigorate and inspire dance studio owners and teachers for the upcoming dance season! Just a few of the exciting events you will get to experience include movement classes, costume inspiration, business seminars, professional headshots for you and your staff, exclusive discounts & more! PLUS, we will be there!! Make sure to stop by our vendor table, we would LOVE to see you! You don’t want to miss this! Check out the following website for more details.


Fall 2017 Conventions – REGISTER NOW!

With only a little bit of summer left, it’s a perfect time to begin preparing for FALL CONVENTIONS! This year, we will be touring in 8 different cities during November and December. You be able to take class from some of the most amazing master teachers in the dance world and also get a first look at our new merchandise line. But wait! Don’t forget about our amazing Turn It Up A Notch opportunity! During Turn It Up A Notch, you will be able to perform your solo, duo, or trio for a panel of master teachers who will give you live feedback as well as recorded verbal critiques. This gives you a chance to take your routine to the next level before you compete with it during competition season! It is truly an incredible opportunity that you do not want to miss out on. We cannot wait for conventions to start up in a few months. Enjoy the rest of your summer and we will see you again soon!

That’s a WRAP!

That’s all folks! Thank you for an unbelievable competition season! The 2017 competition season was out of this world amazing. We toured in 26 different cities for regional competition and closed out the season with 3 national competitions. Just one week ago from today we were wrapping up in Ocean City, MD! Time truly does fly, but this season has completely blown us out of the water. Thank you to all of the dancers, staff, parents, directors, and choreographers for giving us your all. Even though this season has come to a close.. the 2018 competition season will be here before you know it! But in the mean time… our 2017 convention season is about to begin!! See you in the fall 🙂

Summertime Swinging – Nationals 2017

Nationals season has arrived! We are in full swing right now with Long Branch wrapped up, Cape Cod in session, and Ocean City about to begin! You all have been amazing so far and we are so excited to keep it going! The routines have been incredible, the energy has been incredible – everything you guys could bring you have BROUGHT. The dancers on our National Dance Team having been working so hard and are absolutely crushing their practices! Long Branch Dance Battle and Dance Team was so energetic and full of fun. Here are some photos from Long Branch Nationals to remember the week! Cape Cod and Ocean City – LETS BRING IT!

Congratulations IDA Nominees!

We just wanted to give a HUGE congratulations to all of our 2017 IDA nominees! You guys voted for your favorite People’s Choice nominee and these are your winners! Currently, voting is taking place on the Industry Dance Awards website for one final People’s Choice winner. Voting closes one week from today (July 3rd!) The winner of that vote will be representing Turn It Up Dance Challenge in Hollywood, CA as our final People’s Choice nominee! One more round of voting will take place after July 3rd to help select the top People’s Choice Nominee out of all the competitions that are a part of the IDA!

We also wanted to congratulate all of our Outstanding Performance Nominees! These routines will be representing Turn It Up in Hollywood, CA at the Industry Dance Awards! Congratulations on all of your hard work this season! Don’t forget – you can also VOTE for these routines as well starting on July 4th! This vote will count towards selecting one final winner from all of the other competitions that are a part of the IDA.

We cannot wait to see you all in Hollywood!

Nationals Reveal – Convention Teachers!

With only 19 days left until we kick off our first Nationals of 2017 – we wanted to let you guys in on some of the fun! As you probably know, on the last day of our Nationals we hold a bunch of master classes taught by some of the best professional dancers out there. During the convention, our Master Teachers will be selecting outstanding participants to receive Convention Scholarships good towards one future convention!  We are excited to reveal to you who will be teaching your classes this summer. Without further Adieu, here are your Master Teachers!

Master Teachers will vary depending on location. We look forward to seeing you there!

Vote for your favorite routine: IDA People’s Choice!

Vote now for your favorite routine! The top 5 routines will move on to the next voting process on the Industry Dance Awards website!


We are excited to be a part of the 2017 Industry Dance Awards this year produced by KAR in Hollywood CA!  During the competition season, our regional judges nominated one routine from each competition in the following categories – Hip Hop, Tap, Lyrical/Modern/Contemporary, Jazz, Musical Theater/Novelty/Character, and Ballet/Open/Acro. Out of these routines, our IDA judges will be selecting one nominee per category to represent Turn It Up Dance Challenge and fly across country for this huge event!  

Since we have 26 routines in each of the categories to choose from, we need a little help narrowing down who will be going to Hollywood. That is where our magnificent panel of judges comes in! Turn It Up is happy to announce our select set of judges who will be choosing one routine to represent us in each category. Here they are!




You can read their bio’s by clicking here! You can also learn more information about the Industry Dance Awards by visiting

Good luck! We look forward to seeing you in Hollywood!

2017 Regional Competition Season Re-Cap

All we can say is .. WOW. Our 11th season of regional competition was incredible, fun, and full of inspiration. All of the dancers left their hearts on the stage and gave us everything they had. From Florida, Georgia, and Virginia to Pennsylvania, Maine, and our home state of Massachusetts – we’ve visited so many different states and cities and truly enjoyed our time in all of them. Thank you to all of the dancers for your motivation to move. Thank you to all of the studio directors for your hard work and dedication. Thank you to all of the choreographers for your creativity and commitment. Thank you to all of the parents and friends for your continuous support and love. Thank you to all of the Turn It Up staff for ensuring that each event was seamless. We want to celebrate the completion of this regional season with you by sharing photos of your talent. At least the fun isn’t over yet.. next stop – NATIONALS! See you in Long Branch, Ocean City, and Cape Cod!